Google Ads + LinkedIn Ads for manufacturers: $219 in ad spend, one $15,000 job

Google Ads and LinkedIn Ads for manufacturers paid off here: $219 in combined spend, one $15,000+ job six days after Google went live, with a nine-site design-build buyer.

Google caught active searchers. LinkedIn reached the right roles and company types.

The client

The client is an Oklahoma company that makes commercial HVAC equipment. They design and build rooftop unit (RTU) screens and multizone systems for large buildings like schools and offices. They can ship where a job needs product, but they were not a known name in every market.

Their product line was already strong. Paid ads had not helped before. They spent about $2,000 on LinkedIn and just under $4,000 on Google Ads with other setups. Those tries did not turn into real jobs. Evolve Agency then launched the Google and LinkedIn plans in this story.

The problem we solved

The work on the floor was good. The right buyers still could not find them online. This client needed commercial contractors, design-build firms, and people who run buildings, not families shopping for home air conditioning on a phone.

Google shows up when someone types what they need, like RTU screens or multizone systems. LinkedIn shows the product to the right job titles and company types first. Many commercial purchases start one of those two ways.

The two-channel plan

We kept the ad plans simple. Evolve Agency ran Google and LinkedIn. When leads wrote back, the client's specs, prints, and fast replies did the selling.

• Google Ads started April 9, 2026. They targeted commercial contractors and building buyers who search for RTU screens and multizone HVAC anywhere in the U.S.
• LinkedIn Ads started April 11, 2026. They targeted people in design-build, general contracting, and facilities, using job title and industry picks.

The result

Six days after Google Ads started, and four days after LinkedIn started, the company landed a real job worth at least $15,000 with a design-build firm that runs nine U.S. sites.

This was not a tiny local contractor. It was a multi-site design-build firm, the kind of customer most plants want to keep. One strong fit can grow past a single job as work moves through those nine sites.

Stack that next to $219 in total ad spend for this run ($117 on Google Ads, $102 on LinkedIn). The first job alone tops what many earlier ad tries returned.

What comes next

The $15,000 job opens the story. It does not end it. A buyer with nine sites often means more work later: new builds, fix-ups, and equipment swaps.

The lead list is still young. The ads opened the door. Product quality and quick follow-up will decide how big this gets.

If you sell to contractors, design-build firms, or building owners, Google and LinkedIn together often fit how those buyers act. Contact Evolve Agency if you want a short look at targeting and creative.

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