Swing 365 Case Study: 1,100+ Google Clicks in 67 Days

How Swing 365 Indoor Golf Simulators in Oklahoma City built a real marketing plan with SEO and PPC.

In 67 days, Swing 365 went from no local website or ads to over 1,100 organic clicks from Google Search, about a 12% click-through rate, and a dozen-plus confirmed bookings from Google Ads.

Starting from zero

When Tommy Loeffler came to Evolve Agency, Swing 365 Golf in Oklahoma City had a solid product and almost no local digital foundation. Tommy is a franchisee. He wanted a presence for his market instead of relying only on the parent brand.

There was no local website, no SEO, and no Google Ads tuned for Oklahoma City. The parent company had a site, but it was not built to turn OKC interest into bookings for Tommy’s location.

That changed on December 21, 2025, when the new Swing 365 site went live. Here is what happened in the 67 days that followed.

What we built first

Before ads or keyword chasing, we built a clean site meant to convert visitors into bookings. Then the work expanded.

Google Business Profile setup so Swing 365 showed up correctly in local search and Maps
On-site SEO so the new pages could rank for OKC golf and simulator searches
Google Ads to drive immediate, targeted traffic while organic climbed
Meta ads consulting so Facebook and Instagram spend had a clear plan

The results: 67 days of data

Numbers from December 21, 2025 through February 26, 2026.

Organic SEO

Over 1,100 clicks from Google Search. Roughly a 12% click-through rate. Those listings were matching what people in OKC actually search for, so the right visitors clicked.

Google Ads

Paid search filled the gap while organic compounded.

About 1,700 impressions
Just over 200 clicks
Average cost per click around $2.25
Around a dozen confirmed booking completions

What Tommy said

“The biggest difference has been the confidence and consistency in our strategy. It no longer feels random. It feels like a plan we believe in and can execute long-term.” — Tommy Loeffler, Swing 365 Oklahoma City

That was the point. Not one-off ads and hope. A local website, a steady Google presence, and paid search that fits how the business books sessions.

What comes next

Swing 365 is still early in a longer plan. Organic should keep compounding as the site earns more authority. Ads get refined with real booking data. When Tommy runs a promo or posts a video, Meta spend has a plan behind it.

If your OKC business is guessing on marketing, or starting from a thin web presence, this is the kind of build we run. Contact Evolve Agency with your URL and we will point to the first lever.

From zero web presence to 1,160 Google clicks in 67 days